Two sisters in New Delhi, 15 years ago, created their own line of hair extensions to revolutionize the beauty industry in India. They realized a gap in the market and decided to create high-quality clip-on human hair extensions to help women feel beautiful and confident.

The sisters researched human hair sources and techniques for creating clip-on extensions, establishing their brand to provide affordable, high-quality hair extensions for women. They cater to different hair types, colors, and lengths, ensuring every woman finds something that suits their needs.

The sisters successfully launched a business, overcoming challenges in convincing local manufacturers and marketing their new product in an unfamiliar market through innovative strategies.

The sisters expanded their business, offering hair extensions in various styles and textures, personalized consultations, and a loyal customer base. They also aimed to empower women through workshops and events, making their brand synonymous with beauty and self-confidence.

The startup, initially struggling to find hair extensions, has become a leading brand in India's beauty industry, expanding beyond New Delhi and offering products online and in select stores.

The sisters aim to expand product range, explore markets, and adopt sustainable practices, aiming to become a global hair extensions brand while empowering women.